About Gemma Baxter
I’m Gemma Baxter…
…a business operations consultant and trusted support partner for heart-led entrepreneurs who want a successful, sustainable business without burning themselves out.
I work behind the scenes to bring clarity, structure and calm to growing businesses, supporting founders to make confident decisions and build businesses that support their life, not consume it.
How I Work and Why it Matters
I didn’t set out to “be a VA”. My work has always sat at the intersection of organisation, strategy and care, supporting business owners to navigate complexity without feeling overwhelmed or alone.
Over the years, I’ve worked closely with founders as their right hand, supporting business operations, planning and day-to-day decision-making as their businesses grow. What I’ve seen time and again is that real progress doesn’t come from doing more. It comes from having the right support in place.
Support that is calm, consistent and considered changes how a business feels to run. It creates space to lead well, rather than constantly react.
More Than Task Support
I don’t just manage tasks or systems. I work alongside you as a strategic partner, holding the detail while keeping the bigger picture in view.
My approach is calm, thoughtful and collaborative. I take the time to understand how you work, what matters to you, and what your business actually needs, not what a generic framework says you should be doing.
The work we do together is practical and grounded, always focused on sustainable growth rather than short-term pressure. The result is a business that runs smoothly behind the scenes, with clearer priorities and fewer decisions weighing on you day to day.
What Matters to Me
At the heart of my work is a belief that success shouldn’t come at the expense of your wellbeing, your relationships, or the life you want to live.
Outside of work, my world centres around my family - my husband, our two teenagers, two cats and two dogs. Balance and choice matter deeply to me, and they shape how I work and how I support others.
I value calm, clear communication, thoughtful decision-making and sustainable growth over constant hustle. I believe business support should feel human, considered and steady not transactional or pressured.
Who I Support
I work best with heart-led entrepreneurs and service-based business owners who are growing and need reliable, strategic support behind the scenes.
The people I support value collaboration, trust and long-term thinking. They care deeply about what they’re building and want their business to feel aligned, intentional and manageable not overwhelming.
If you’re looking for someone to simply tick things off a list, I may not be the right fit.
If you’re looking for a calm, capable partner who treats your business with care and supports you as it grows, you’re in the right place
Working Together
If you’re ready for your business to feel more supported, structured and sustainable, you can explore how we might work together below.